About myto-moto
Built from what was missing.
Every product here started as a frustration on a long ride. Not a business opportunity — a real problem without a good solution.
The origin
Annuai's story
I started riding long-distance in 2019 — Rajasthan, Ladakh, the northeastern states. The kind of routes where you're genuinely far from help and the kit you carry matters.
What I found consistently was that the accessories available were designed by people who had photographed adventure riding rather than done it. Phone mounts that cracked in cold weather. Tank bags with zips that jammed with dust. Aux lamps with beam patterns optimised for a photoshoot rather than 2am on an unlit mountain road.
myto-moto started as a notebook of problems and a workshop. I'm an industrial designer by training. The first products took two years from first sketch to first sale — not because manufacturing is slow, but because I wasn't willing to ship something I wouldn't stake my own safety on.
The business is deliberately small. I'd rather make three products properly than fifteen products acceptably. Every product in the range is something I use on every long ride I do.
Philosophy
How we think about products.
Problem-first
We start with a specific, documented problem — not a product idea. If the problem isn't real and important, we don't make the product.
Process-led
Every decision is traceable to research or testing. If we can't explain why a design choice was made, it gets reconsidered.
Made to last
We specify materials for ten-year service life, not for cost efficiency. The cheapest option is rarely the right option.
Honest pricing
Our prices reflect genuine cost of materials, manufacturing, and testing. We don't inflate for perceived premium positioning.
Process
How a product gets made.
Research
Document the real problem. Interview riders. Understand failure modes of existing solutions.
Sketch
Paper sketches and proportional studies. The fastest way to kill bad ideas.
CAD
Precise 3D geometry. Tolerance analysis. Interference checking before any material is committed.
Prototype
3D-printed and machined prototypes tested under realistic conditions, not in a lab.
Test
Hundreds of kilometres of real riding. Document every failure, frustration, and unexpected behaviour.
Product
Production only when testing reveals nothing that would disappoint a rider on a long trip.
Materials
What we specify and why.
Excellent strength-to-weight ratio, takes hard-anodise finish well, and machines to tight tolerances. Specified for lamp housings and structural brackets.
Ages well, repairs easily, and provides a degree of water resistance without the clammy feeling of synthetic alternatives. Specified for the Trail Kit tool roll.
Strong enough to hold through mountain passes at speed, releasable with one hand. Foam-padded to protect paint. Specified for the Trail Kit magnetic tank bag.
Impact resistance far exceeds glass. UV-hard-coat prevents yellowing over years of sun exposure. Specified for lamp lenses.
Shore 45A hardness provides the right balance between vibration absorption and positional stability. Used in both the Trail Beam harness and myto navi mount.
What comes next
A small, complete system for riders who go far.
The current three products are designed to work as a complete ecosystem. Future products will extend this — always from a real problem, always with the same level of testing and care. No category expansion for its own sake.
Follow the process in the journal →Read the journal
Engineering deep-dives, material sourcing, and riding dispatches.